Mobilize story

Growing up I struggled with identity - growing up in a world failed by our educational system, capitalist greed dominating values, massive ignorance, and bloodline traumas I was only beginning to acknowledge. I was lost, lacking love of self.

I was always different but I tried to belong.

I never would.

Now, I never want to. 

“Chiefin” an upcycled indigenous T transformed into my first ever custom jean jacket, and along with my oldest child the Jean jacket crew was established. 

As I grew, I read and read indigenous literature and all forms of storytelling I could find to learn the complex indigenous history of these lands and began moving closer to self-love, self-awareness and a sense of pride in my identity. This love of self and a love for fashion began to grow together. As Nehiyaw [cree] people we have always represented ourselves uniquely in our dress; if you study the archives you can see how stunning indigenous fashion truly is. Clothing is always an extension of who you are, and the story you are telling.

With mobilize I hope to be able to create street style which brings representation for indigenous peoples, empowers, educate, elevates, and helps others find identity.

Crash the system. 

For the people.

For the culture. 

mobilize.